Times are truly sad if this is what desperate people have turned to.
Online scamming has always been present, however in the year 2020 it has increased exponentially in the Bookstagram community. In the last couple of months I was impersonated a total of 5 times on Instagram. It is an infuriating and disheartening moment, to see how low a human being can go when they are hopeless.
What is their strategy and how do people fall for it?
- A TARGET: The scammers choose to impersonate big bookstagrammers who host giveaways for big prizes. Usually ones that are for money giftcards and have a visual calling on the photo of the giveaway.
- A FAKE ACCOUNT: The scammers then proceed to create a fake account with a very similar handle and bio to the original bookstagrammer, as well as the same profile photo. They take screenshots of the most recent photos from the bookstagrammer’s feed and post these on the fake account, including the giveaway post.
- A FAKE WEBSITE FOR PRIZES: They create a fake website using photos of the bookstagrammer and the giveaway post. Their strategy is to lure people to this website to register and give them their bank information.
- ATTRACTING VICTIMS: They start to follow people who entered the giveaway on the original bookstagrammers post. They want people to believe they are the original bookstagrammer and to lure them in to their scam. Their strategy is to get people to click the link (either sent via DM or in the scammers bio) by making them believe they have won the giveaway prize.
Scammers use malicious links to obtain your bank account or credit card information!
Never click any suspicious links!

How to recognize a fake scam account?
Recognizing when an account is fake is not always easy, however there are some signs to look out for:
- FOLLOWER COUNT: The bookstagrammers they are impersonating usually have thousands of followers. The first thing you will notice is a very small (usually less than 1k) follower count.
- NUMBER OF POSTS: Scammers don’t have the patience or time to go and screenshot 500+ photos and post them all. They usually have small number of posts.
- BLURRY PHOTOS: Scammers screenshot the bookstagrammer’s photos which makes them blurry, easy to see that the photo they posted isn’t the original.
- THE ACCOUNT IS NEW: These fake accounts are created on the same day they hope to scam people. Real and big influencer accounts have been around for years (I will show you how to see this information below).

Besides those four main signs of fake accounts, other ways to identify is: when a person DM’s you with a link asking you to register for a giveaway, usually they have grammar mistakes (they are nervous and in a hurry), they don’t have any stories or highlights (they don’t have the time to put these up they want to scam a few people and bring the account down fast before someone notices it).
Another way to clearly identify who is the real account and who is the fake account, is by clicking on the “3 dots” on the top right corner of an account, as shown on the images below for my profile. Then select “About This Account”. You will then be able to see when this account joined Instagram under “Date Joined”.
Click on “About This Account” How to see when an account joined instagram
My next blog post coming this weekend will cover the following topics:
- How to report a scam account
- What to do if you are being impersonated on Instagram.